Found this cool article from Copyblogger that describes writing on your blog with a purpose. In light of all the fun in promotion, we must always keep our eyes fixed on our marketing equation.
Marketing your music can take several approaches, such as social media shouts through Twitter/Facebook or through engaging emails. The article brings up a great point of finding where your content fits on the persuasion cycle.
Check out the article and drop your thoughts. Lets sell some music.